Great Ideas Start with a Great Team
Our ventures start with bold ideas and the right people to bring them to life. Our team is made up of visionary leaders, seasoned entrepreneurs, and industry experts committed to building and scaling transformative companies.
Meet Our Founder
José Luis Flórez, Ph.D.
Managing Partner & Founder
I have had the fortune to be an active participant in the emergence and evolution of Artificial Intelligence over the last decades. My work has focused primarily on applying this transformative technology to enhance efficiency in processes and, more importantly, to augment the capabilities of organizations and individuals.
Throughout my journey, I’ve combined a strong technical foundation with entrepreneurial spirit, creating ventures, methodologies, and tools that bring AI-driven solutions to life. Whether it’s optimizing decision-making, enabling smarter systems, or empowering people to achieve more with technology, my passion lies in turning complex AI concepts into practical innovations.
Advisory Board: Experience That Drives Innovation
Our advisory board is a powerhouse of strategic thinkers, investors, and innovators who bring decades of experience across industries. Their guidance helps us identify opportunities, mitigate risks, and accelerate growth for the startups we build.
Strategy & Operations, Co-Founder
Victor, is an engineer who has been CEO of Fortune 500 companies like P&G, Novartis and Philip Morris. Now heads RUBIBOO, combining consulting with angel investing.
Ana Arias Urones, Ph.D.
International Strategy
Ana, a finance and trade expert, excels in global partnerships, risk management, and guiding organizations through regulatory frameworks for successful market expansion.
Francisco Herrera, Ph.D.
AI Research and Innovation
Francisco, a prominent AI researcher, leads the DaSCI Institute and won Spain’s National Award in Computer Science. At Adia Lab, he drives cutting-edge AI and data science.
Aline Neumann
Marketing for Health and Wellness
Aline is the visionary founder of Metodo-R an innovative approach to dermatological care focused on delivering optimal skin health and aesthetic results.
Álex Barrera
Tech Disruption & Entrepreneurship
Álex, Editor in Chief at The Aleph Report, specializes in tech strategy, innovation, and venture capital. He co-founded startup accelerators, mentors globally, and teaches at IE Business School.
Dr. Ricardo Ruiz
Innovation at Health
Dr. Ricardo Ruiz, founder of the International Dermatological Clinic, is an internationally recognized dermatologist with a solid background as a scientist, innovator, and practitioner.
Isabel Fernández, Ph.D.
AI Strategy & Talent
Isabel, Rector of Universidad Alfonso X, is a leader in education and digital transformation, advising Telefónica Tech and integrating AI into learning.
Fermín Soneira
Industry & Engineering
Fermín is the CEO of the Audi and SAIC Cooperation Project, spearheading innovation in premium, intelligent vehicle platforms.
Luis Palacios
Tech-Business Development
Luis is a seasoned technology leader who served as EMEAR South CTO at Cisco Systems, leading innovative network solutions and digital transformation initiatives.